Category: Advertising

Can Attorneys Make It To The Top Of Google Without Buying Ads?

Online advertising has become a major part of business, and the legal field is no exception. While SEO and social media marketing are effective for some attorneys, Google Ads may be more effective for others. This article will explore the benefits of using Google Ads to market your firm and how you can use them to generate leads and increase revenue.

Google Ads Are An Extremely Efficient Way To Reach Potential Clients

Google AdWords is a program that allows businesses and organizations to place paid advertisements on the Google search engine. These ads appear alongside organic search results and can be targeted based on keywords, demographics, interests and more. The platform gives you access to detailed analytics so you can track how many clicks your ad received as well as its overall performance over time.

Bidding On Key Terms That Describe Their Services

Google Ads are a great way to attract new clients and grow your practice. You can use SEO for attorneys to bid on keywords that describe your services, which will help people find you when they search for those terms. For example, if you’re a lawyer who specializes in car accidents, then “car accident lawyer” would be a good keyword for you to target with ads.

Google Ads also allow businesses like lawyers’ offices or law firms to create ads that appear alongside related content on Google Search results pages (SERPs). These ads appear at the top of SERPs next to organic listings and are called sponsored results or paid placement ads.

Get The Most Bang For Their Buck When They Use Google Ads

Google Ads are an extremely efficient way to reach potential clients. In fact, the average cost per lead for businesses that advertise on Google is just $2.50. That means you can get more calls, appointments and leads with your ad spend than you could with any other advertising platform that we offer.

In addition to being the most affordable option for getting in front of new customers, SEO for attorneys also provide some unique advantages over traditional methods:

• They allow you to target people based on their location or interests (e.g., “people who recently moved into my neighborhood”) so that only those interested in what you’re selling will see your ads;

• You can run ads based off keywords instead of having a static image or video displayed all the time (like TV commercials);

• You don’t need any special equipment — just a computer!

Facebooktwitterredditpinterestlinkedinmail

Well-Written Pay-Per-Click Ads Attract Quality Leads For Law Firms

PPC campaigns are a great way to get your law firm’s brand in front of potential clients. In fact, it’s one of the most powerful marketing tools out there. But if you don’t set up your PPC campaign correctly, it can be a waste of time and money — and that’s not good for anybody! We’ve got some tips for getting your attorney PPC advertising right so you can start bringing in more leads from search engines like Google and Bing.

Use Keywords In Your Headlines

The headline is the most important part of your ad. It’s what people see first, and it should be written to entice them into reading the rest of your copy.

“The best way to do this,” says [a search engine optimization expert], “is by using keywords in both the first line and last line of your ads.”

Target Shoppers’ Intent

Targeting shoppers’ intent is the most important element of PPC marketing for lawyers. It’s what separates great ads from bad ones, and it’s something you can control from the start.

Intent means knowing your audience and understanding their needs so that you’re able to serve them with content relevant to their query or search term. For example, if someone searches “best lawyers in Los Angeles,” they probably want legal advice and/or representation–and they’re ready to buy right away!

Don’t Overdo Branded Terms And Phrases

Branding is good, but you don’t want to be too branded. You can use your brand name in headlines and ads, but don’t go overboard with it–you want people to click on your law firm PPC ads because they’re interested in what you have to offer and not just because they recognize the name of your law firm.

The same goes for logos: if you’re using an image of a building or office space as part of an ad campaign (e.g., “Our offices are located at 555 5th Avenue”), make sure that it’s not so large that it takes up most of their screen when they view it on mobile devices!

Phone numbers should also be kept at a reasonable size–if someone wants more information about how we can help them with their legal issue, they’ll call us anyway!

Use Negative Keywords Wisely

Negative keywords are a great way to avoid wasting money on irrelevant clicks. For example, if you’re an attorney who specializes in death penalty cases, then it would be wise to add “death penalty” as a negative keyword because it’s unlikely that anyone searching for this term will be interested in hiring your services.

Negative keywords are not the same thing as exclusion keywords (which we’ll discuss in the next section). Exclusion keywords tell Google not to show your ads when people search those terms; negative ones tell Google not even bother showing them at all!

Facebooktwitterredditpinterestlinkedinmail